• Of 36 private labeled avocado oils, 31% were pure and 36% of advertised quality
• Extremely low-priced avocado oils were more likely to be adulterated
• Professional buyers can use common markers to choose authentic products for consumers

Avocado oil has become a popular choice for many people in recent years because of its heart-healthy benefits and versatility in cooking. However, not all avocado oil products on store shelves are created equal. Some products are labeled as “pure” avocado oil when they contain other oils or additives.

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Andrew McElrone is a Research Plant Physiologist with USDA’s Agricultural Research Service (ARS), and an Adjunct Professor in the Department of Viticulture and Enology at UC Davis. He originally hails from the east coast, completed his graduate training at the University of Maryland, and a post-doctoral fellowship at Duke University. Prior to coming to Davis in 2006, Andrew previously held a position as an Assistant Professor of Biology and Environmental Science at St. Joseph’s University in Philadelphia.