On July 27th and 28th, the Department of Viticulture and Enology at UC Davis hosted its second Influencer Bootcamp. The purpose of the influencer bootcamp is to bring people who have an interest in wine together at UC Davis for an immersion into both the technical and production aspects of grape growing and winemaking. To grow our brand (and get more influencers, consumers, and potential students interested in what we do), we ask the influencers to post about the bootcamp on social media through photos, videos, blog posts, podcasts and more.